Back in college, I was on the rowing team. If you’ve never seen the sport of collegiate rowing, let me tell you a little bit about it.
Rowing is a racing sport where teams of rowers compete in specially designed boats. The boats are long and thin. They seat 4 or 8 rowers and a coxswain, […]
I’ve got a quick set of testing results for you. But first let me tell you why I’m conducting these tests. You see, without testing, you can never know whether or not you are leaving money on the table. Could you boost that 1% conversion rate to 2%? If so, you’ve just doubled your income! […]
Most of you have heard of Sterling Valentine. He’s the whiz “kid” (he’s actually a little older than you might think) that went from zero to $100,000 in sales in 93 days last year. That’s no product, no list and no partners on day one to $100,000 in sales on day 93!
Since then Sterling has […]
I don’t listen to the news on the radio or on TV. Not because I don’t want to know what’s going on, but because what radio and TV broadcasters think is “newsworthy” defies all logic.
This morning, I was running late for an appointment, so I flipped on the car radio to get a traffic report. […]
I got a message from one of my subscribers yesterday complaining,
“I have NOT made a penny from all your programs I joined.”
Now, I figured I knew the reason why he wasn’t making any money. I get this complaint all the time and it’s generally because the person’s website sucks. Sometimes it’s a full page, top-to-bottom, […]
We left off last time talking about Nielsen Media Research and how they use the People Meter system to report TV ratings.
The People Meter sample is about 5000 television viewing households at any given time (households rotate in and out on a certain schedule). And, it is as close to unbiased as Nielsen can get […]
The Alexa web site ranking service is very widely recognized as an authoritative resource for determining web site popularity. But Alexa ratings are very biased towards websites catering to webmasters and Internet business types. The reason is that Alexa determines the ratings based on a biased sample of Internet users who happen to be webmasters […]
