Would I Really Dump 4,000 Subscribers?
I have a list of about 13,000 email subscribers. Of those, about 4,000 are subscribed to my old blog announcement list from AskDanMoran.com. Some readers might question my decision to block new subscriptions from free email services, AOL addresses and domains I know to be sources of high complaint rates. Well, the proof is in the pudding…or so they say.
Average stats for the old AskDanMoran.com blog announcement list:
- Click-through rate: 5%
- Undeliverable rate: 3.5%
- Complaint rate: 0.08% (Birthdays and Obituaries actually got a 0.19% complaint rate!)
Average stats for the new InternetBusinessBench.com blog announcement list:
- Click-through rate: 30%
- Undeliverable rate: 0.0%
- Complaint rate: 0.00%
Which set of stats would you like for your Internet business list? The answer is obvious. A larger list is more expensive to maintain and if there are any complaints at all the deliverability rate to the entire list suffers. If only 5% of the list is opening my email and clicking through to my site, why should I continue to carry the overhead of the other 95%? I shouldn’t and I won’t.
At the rate it’s growing and with a 30% click-through rate, the new announcement list will soon surpass the number of responses I get to every announcement message sent to the old list. At that point or even before, I will delete the old list.
But why is there such a difference in the stats between the two lists? It’s simple. Those choosing to join the new list are motivated. They aren’t afraid to take action and work through obstacles. And they are willing to work within a set of guidelines and not waste time and energy trying to change or bend the rules.
Almost a third of those who click through from the old list are now subscribed to the new list. If you’re one of the two-thirds who haven’t, why not? Are you bound and determined that it’s your way or the highway? Are you really so attached to your free email account that you never check the one you have with your ISP?
Look, you can take action and subscribe, or you can complain about my rules and not subscribe. It’s up to you. But…
- Only subscribers to the new list will receive free gifts from time to time.
- Only subscribers to the new list will be invited to participate in special programs I’ll be developing shortly.
- Only subscribers to the new list will be offered discounts on the software and information products I create.
And the only way to join the list is to follow the rules. If you aren’t on the new list yet, I suggest you move quickly. I’d hate to see you miss out on anything. The form is near the top right corner of this page. Just fill in your first name and your primary (not free) email address and click the “Subscribe Now!” button. Until next time…
“Build Systems And Prosper!”
- Daniel Joseph Moran
